The assignment is to write a news release for a new line of skin care products called “Uvavita.

The assignment is to write a news release for a new line of skin care products called “Uvavita.” This is news – not a sales opportunity, so you should avoid anything that sounds “salesy,” like “this is the greatest product ever!”

You will submit the following:

• News Release Planning Document
• News Release: a 1-2 page release
  • Read assignment description carefully. This is as much, if not more, of a “following directions” assignment as a writing assignment
  • Use your notes and examples from
  • • Follow formatting for print distribution.
  • Hypothetical Tweet announcing the new line of products
    • DO NOT ACTUALLY TWEET THIS
    • Compose a 280 character or less Tweet to announce the product line to your audience.
    • The tweet must include a link to the fictional website (www.uvavita.com), and counts towards the 280 characters (as do spaces and punctuation). The tweet can be included on the 2nd page, along with the email subject line.

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