Answer the two questions below, and use at least one real-world example for each question. Use 2-5 valuable and related references in each question,

Answer the two questions below, and use at least one real-world example for each question. Use 2-5 valuable and related references in each question, everything is in Harvard style. I will attach the course PowerPoint and make sure to refer to some of the knowledge in it(and please remark or just tell me which answer refers to which knowledge you use. (a business framework, a model, or maybe an easy theory in the PowerPoint is also fine.)

SECTION A: Word limit: 750 words(+/-10%).

Why do Multinational Enterprise (MNE) managers need to develop cross-cultural

competence? Discuss (50%)

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SECTION B: Word limit: 750 words (+/-10%).

Explain what is special about Emerging Market Multinationals (EMNEs) and how

traditional views such as Dunning’s OLI framework are sufficient or insufficient to

pinpoint their emergence. You can use real business examples to guide your

discussion (50%)

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