Evaluating MNE Decision-Making based on Country Competitiveness and Recommending Strategic Alternatives

Order Instructions

Assignment Instructions:

1: Introduction (10%)

• Briefly introduce the selected MNE and its current international expansion strategy.

• Present the purpose and structure of the assignment.

2: Assessment of Initial Decision Making (15%)

• Evaluate the MNE’s decision-making process for selecting the current target country.

• Discuss the rationale behind their choice.

• Analyze the strengths and weaknesses of their initial decision.

3: Determinants of Country Competitiveness (20%)

• Discuss the four levels of determinants: country, industry, firm, and individual.

• For each level, identify and evaluate relevant factors affecting the MNE’s success in the

current target country.

• Explain how these factors influenced the MNE’s decision.

4: Recommendation of Alternative Countries (20%)

• Recommend at least two alternative countries for international expansion.

• Provide brief justifications for each recommendation.

• Ensure that the recommended countries have better prospects than the current target.

5: Country Profile (15%)

• Select one of the recommended alternative countries.

• Provide a detailed profile of the chosen country, including economic, political, cultural,

and legal aspects.

• Use credible sources to support your profile.

6: Justification of New Strategy (10%)

• Justify the selection of the new target country based on the country’s competitiveness and

alignment with the MNE’s goals.

• Explain how the new strategy addresses the shortcomings of the initial decision.

7: Conclusion (10%)

• Summarize the key findings and recommendations from your analysis.