Define your social media marketing goals (based on launching a new Product and Mobile App campaigns)

3. Social media benchmarking [3.5 marks]

▪ Review the social media accounts of fivelocal competitorsand pay attention to their tone and personality and analyze your competition’s social media platforms.Base your analysis on what you’ve observed on your competitor’s social media accounts across all platforms.

For each competitor answer the following questions:

▪ How your competitors use each platform?

▪ What type of content are they posting? And social media platforms used?

▪ What content is getting the highest engagement [e.g.retweet, likes, comments]?

▪ How many followers do they have?

▪ How often do they post [daily, weekly, or monthly]?

▪ Do they respond to comments? And how?

▪ Are your competitors successful on these platforms?

Note: You can use any free online third-party platform for further analysis.

▪ After completing the benchmarking, think about the results and act accordingly, how can a benchmarking analysis help your business?

▪ Look at the data you’ve collected and identify the areas that need improvement (Explain).

4. Define your social media marketing goals (based on launching a new Product and Mobile App campaigns) [1.5 marks]

▪ Based on the finding from your social media audit, write the goals and strategies section of your SMMP.

▪ How are you going to get people to engage with your business on social media?

Requirements: 5or8

ECOM 322: Social Media Marketing

1st Semester/2023-2024

Project Assignment

In this project, you will work as a group to provide social media consulting. You own a Social Media consulting company, and your company has been selected to work with a new Saudi B2C organization (business or non-profit) of your choice (select a business of any industry).

The selected business has decided to launch a New Product and Mobile App campaigns on social media. And they are planning to market and present their products or services on social media such as Instagram, Twitter, Snapchat, Foursquare, Facebook, YouTube and Blog…. etc.

For this part of the assignment, you need to write a report that describe the following aspects of the business.

3. Social media benchmarking [3.5 marks]

▪ Review the social media accounts of five local competitorsand pay attention to their tone and personality and analyze your competition’s social media platforms. Base your analysis on what you’ve observed on your competitor’s social media accounts across all platforms.

For each competitor answer the following questions:

▪ How your competitors use each platform? 

▪ What type of content are they posting? And social media platforms used?

▪ What content is getting the highest engagement [e.g.retweet, likes, comments]?

▪ How many followers do they have?

▪ How often do they post [daily, weekly, or monthly]?

▪ Do they respond to comments? And how?

▪ Are your competitors successful on these platforms?

Note: You can use any free online third-party platform for further analysis.

▪ After completing the benchmarking, think about the results and act accordingly, how can a benchmarking analysis help your business?

▪ Look at the data you’ve collected and identify the areas that need improvement (Explain).

4. Define your social media marketing goals (based on launching a new Product and Mobile App campaigns) [1.5 marks]

▪ Based on the finding from your social media audit, write the goals and strategies section of your SMMP.

▪ How are you going to get people to engage with your business on social media?