A SWOT analysis is part of strategy formulation that leads to goal setting and then progresses to the development of a business plan.

The purpose of this assignment is to conduct an external assessment to determine an appropriate strategic goal for an organization.

A SWOT analysis is part of strategy formulation that leads to goal setting and then progresses to the development of a business plan. Using the organization selected in Topic 1, complete the “SWOT Analysis Template.” Note that the results of the SWOT analysis should be used to develop the “Strategic Goal(s)” section of template. Strategic goals will be the focus of your proposed business plan. Each section of the SWOT analysis should contain a minimum of four bullet points, each supported with a credible source. The SWOT analysis bullet points should contain clear statements that make sense to those who are unfamiliar with the selected organization.

While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center. 

This assignment uses a rubric. Review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

SWOT Analysis Template

Student Name:

Thesis statement (State the name of the selected organization and what will be covered in the SWOT Analysis in one sentence):

Strategic Goal(s) (Identify at least one strategic goal that could be pursued in the business plan based on the SWOT Analysis):

Directions: Complete each section of the SWOT Analysis Chart by using bullet points that contain clear statements that make sense to those who are unfamiliar with the selected organization. Include a minimum of four bullet points in each section of the chart. Utilize in-text citations to reference credible sources that sufficiently support the claims presented. Document all sources fully on the “Reference” page at the end of the document.

Strengths

In this section include information regarding:

Strengths – characteristics that are attributes of the organization (internal in origin) that would be helpful in achieving the strategic plan.

Weaknesses

In this section include information regarding:

Weaknesses – characteristics that are attributes of the organization (internal in origin) that would be harmful in achieving the strategic plan.

Opportunities

In this section include information regarding:

Opportunities – characteristics that are attributes of the environment (external in origin) that would be helpful in achieving the strategic plan.

Threats

In this section include information regarding:

Threats – characteristics that are attributes of the environment (external in origin) that would be harmful in achieving the strategic plan.

References