Read VW- Tata Alliance case, and answer these two questions: 1. Assess the trends in the global and Indian Automobile Industry. 2. VW has been in India for 10 years but has failed to
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Read VW- Tata Alliance case, and answer these two questions:
1. Assess the trends in the global and Indian Automobile Industry.
2. VW has been in India for 10 years but has failed to become popular and accepted by customers. Was VW justified in continuing to give importance to the Indian market? Address pros and cons of this position.
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