Instructions Marketing Plan: Part IV In this unit, you will continue to build upon your marketing plan for an existing company and a product or ser
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Instructions
Marketing Plan: Part IV
In this unit, you will continue to build upon your marketing plan for an existing company and a product or service of your choice. For Part IV, make certain to include the sections listed below in your marketing plan.
Branding Strategy
What is the branding strategy for your organization? What is the purpose of your brand? How will you differentiate yourself from domestic and/or international competitors?
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