MARKETING HW- coca cola
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Get it written →Analyze the current business model of COCA COLA
1- Key Resources
A- Identify key resources and put them to the five test:
B- Is it hard to copy?
C- Does it depreciate slowly?
D- Is its value controlled by your company?
E- Is it now easily substituted?
F- Is it better than competitors similar resources?
2- Key Processes
A- Processes
B- Rules and metrics
C- Norms
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