What is a store brand and why do many of them imitate national brand packaging?
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What is a store brand and why do many of them imitate national brand packaging? Consider the effects social, marketing, situational, and psychological influences on consumer decision making. Is it ethical for a store brand to imitate the packaging of a national brand?
Write a 500-750 words with 3 current (not over 5 years if possible) reference sources. Prepare this assignment according to the guidelines found in the APA Style Guide.
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