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Get it written →This tells what business you are in and where you will serve but not how you will position your service. Positioning is about how you will position or present your company to the market. I dont see that. Then the marketing mix of the 4 Ps which is the next step must support this positioning. Will you be perceived as high quality or low-quality low-cost products? Maybe a value proposition The positioning drives the 4 ps, not sure what it is?? See example
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