Strategy
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Get it written →1.Executive summary (Page 1)
A summary of background, issues, analysis and main strategic goals/objectives
2. Environmental analysis (Pages 2-3)
External environmental analysis (PESTLE, SWOT, Porters five forces as appropriate)
Internal environmental analysis (organizational capacity and resources, culture and
structure, etc.)
Research must include a minimum of three credible sources such as those from the
government, think tanks, consulting or research firms, academic institutions or corporations
(public financial statements, company brochures and catalogs, corporate website
information). Sources from mainstream media (e.g. news outlets) or Wikipedia are not
acceptable.
Citations and reference(s) must follow APA, 6th Ed. format.
3. A References section at the end of the assignment (Page 4)
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