Persuasive Speech Outline- Social Media

The Persuasive Speech is a 5-7  minute Persuasive speech that calls for some degree of change from the listener. This speech is to follow the Question of Policy format, meaning that it uses a Problem-Solution format. (The Question of Policy uses elements of Fact, Value and Policy analysis, therefore it is the required format for this grade.) The required organizational format is Monroe’s Motivated Sequence. The description of Monroe’s Motivated Sequence can be found in Chapter 15 of the Beebe, Beebe, and Ivy textbook.

Within the speech body, you must identify an issue, propose a plan for audience action and explain the benefits of following your plan. In the conclusion, you must call for a plan of action.

You are to use both logical and emotional appeals in the presentation. The topic must be one that will have the likelihood of achieving change.  Be careful about having too narrow of a topic or a topic where listeners are likely to be polarized (already committed to one side).

 Examples:

• A group of non-smokers will not want to listen to a Stop Smoking speech
• Advocating that the listeners stop Drinking and Driving places the assumption that your audience members are engaged in that practice. While this is a serious topic, it does not fit into the Policy format unless you are sure your audience members are engaged in the activity or you can promote a solid plan of action on how to stop the behavior that your listeners’ can enact.
• Advocating the Legalization of Drugs to a group of people who cannot legally make that happen would not meet the action plan requirement.
• Promoting a religious topic to a group who already practices the same religion, or to a group that has differing viewpoints either does not have a possibility for change to occur (because the practice is already followed) or it creates tension which may lead the listener to stop listening. Topics such as those require more than a 5-minute time allotment.

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