Imagine the Western Kentucky University Athletic Department is hosting the Conference USA women’s volleyball tournament this year. The tournament involves the top 8 teams in the conference all coming to WKU to play in a single elimination tournament (meaning once you lose you are out) and will take place from Friday, Nov. 18 to Sunday, Nov. 20.
I have attached direction to the assignment must be done on 2 different word documents. The risk assignment you must use the chart below for 15 different risks. The stakeholder assignment must be in a different word document.
Requirements: Long as it takes
NAMES _______________________________________________________________________________________
Risk Management Activity (50 points)
SPM 450
Imagine the Western Kentucky University Athletic Department is hosting the Conference USA women’s volleyball tournament this year. The tournament involves the top 8 teams in the conference all coming to WKU to play in a single elimination tournament (meaning once you lose you are out) and will take place from Friday, Nov. 18 to Sunday, Nov. 20. All games will be held in Diddle Arena and will cost spectators $25 per day to attend (meaning if you buy a ticket for Friday. you will get to see all the games played that day). WKU will open all their concession stands and sell food throughout the entire weekend. They have also decided to sell alcohol to attendees over the age of 21 to generate more revenue.
The athletic department decides to hire you to develop a risk management plan for the event. As such you need to do the following:
Identify 15 different risks
BE SPECIFIC… don’t just say injury because injuries vary drastically from one-another. So be as specific as possible
Create a grid like the one from class lecture showing the potential impact on one axis and the frequency on the other (You can literary just copy over the grid I made and take out all the colors.
Once you have the grid you need to classify each of the 15 risks based on how frequently the thing happens and how much you will lose if it does happen.
In classifying the risk first… write the classification next to the risk (e.g., critical, possible)
Explain why you classified it the way you did.
After you do that place the risk INSIDE the chart
Finally, you need to tell me what you are going to do to treat the risks.
Don’t just say, “reduce”. Say reduce and then explain how you are going to reduce it.
Example
Here is an example of what I want and the format. Imagine I asked you to do the same thing for a soccer game, here is what that would look like.
Risks
Player breaks their leg from being kicked by another athlete – Marginal, possible – Being kicks is common in soccer and happens all the time but the chance that the risk rises to a level of breaking the leg is somewhat low, so I classified it as marginal. If it does happen we might be liable for medical bills, but the medical bills are likely not to high so I classified as marginal loss. – I would reduce the risk by requiring all athletes wear shin guards. I would transfer the risk by having event insurance.
Esport Stakeholder Analysis
What is a Stakeholder Analysis?
“Stakeholder analysis has become increasingly popular with a wide range of organisations in many different fields, and it is now used by policy-makers, regulators, governmental and nongovernmental organisations, businesses and the media” (Reed et al., 2009, p. 1933). “This popularity reflects a recognition among managers, policy makers and researchers of the central role of stakeholders (individual, groups, and organizations) who have an interest (stake) and the potential to influence the actions and aims of an organization, project or policy direction” (Brugha &Varvasovszky, 2000, p. 239).
More specifically, a stakeholder analysis is a tool used to define stakeholders and their interests as a means to helping achieve various organizational outcomes (Reed et al., 2009). The World Health Organization (WHO) defined stakeholder analysis as a “process of systematically gathering and analyzing qualitative information to determine whose interests should be taken into account when developing and/or implementing a policy or program” (Schmeer, n.d.)
Sport management stakeholders
Within sport management literature, Friedman, Parent, and Mason (2004) note
Stakeholder analysis can be used to identify stakeholders, stakeholder claims, motivations and relative importance, by evaluating stakeholders’ levels of power, legitimacy and urgency related to the issue (Mitchell, Agle & Wood, 1997). These attributes exist at varying levels as an issue develops and solutions are presented over time. In classifying stakeholders based on the attributes of power, legitimacy and urgency, and identifying their underlying needs and expectations, sport managers can more efficiently allocate resources. (p. 1)
More specifically, sport managers use to increase the understanding of the organizations environment and identify threats as well as opportunities to the organizations (Friedman et al., 2004). They also use the analysis to help balance the goals, objectives, wants and needs of various stakeholders (Friedman et al., 2004). Such knowledge allows sport managers to interact and communicate more efficiently and effectively with stakeholders and thus optimize the outcome for both the stakeholder and organization at large.
Assignment Prompt
Imagine the NCAA announces tomorrow that they are going to make esports a varsity, NCAA sponsored sport in 2022. The NCAA will sponsor 3 unique esport leagues (one for Rocket League, one for DOTA, and one for NBA2K). Each league will hold a series or regional competitions throughout the year that schools can attend/play-in for a chance to earn an invitation to the NCAA Esports National Championship. The National Championships will be held yearly for each league, and a national champion will be crowned for each individual league. In addition, the school that averages the greatest performance over the three leagues will be crowned the NCAA Esports Team National Champion.
WKU decides they want to win the team national title within 5 years and set themselves the goal of becoming the best college esport team in the country.
Your assignment is to walk through how university officials might perform a stakeholder analysis to determine who the key stakeholders are and how they might impact/influence WKU in their quest to be the best.
Project guidelines (100 points)
Based off the above scenario please perform a stakeholder analysis as follows.
Who are the Stakeholders? (20 points)
Identify stakeholders 15 stakeholders for the prompt described above. When identifying them be sure to note whether they are a primary, secondary, or tertiary stakeholder (e.g., Dr. Czekanski – Primary stakeholder)
At least 8 must be primary stakeholders
At least 5 must be secondary stakeholders
At least 2 must be tertiary stakeholders
Explain the power and interest of each stakeholder you identify. This can be written in the following format: (20 points)
CEO: The power of the CEO is…. The interests of the CEO are…
COO: The power of the COO is… The interests of the COO are…
Develop 2 stakeholder analysis maps. (20 points)
In the first display your findings visually showing where each individual falls in the power interest grid (there are multiple examples online and one in the power point slides you can model your map after).
In the second show the interaction between each of the stakeholders (there are multiple examples online and one in the power point slides you can model your map after).
Develop an understanding of your stakeholders. You need to do this for 3 stakeholders (30 points)
How is the stakeholder affected by the scenario described above?
What financial or emotional interest do they have in the scenario? Is it positive or negative?
What are 3 things that you think motivates the stakeholder?
What do you think is the best way of communicating a message to them? Why?
What do think the stakeholder’s current opinion of the NCAA and the decision to add an esports national championship is? Why do you believe they feel this way?
If you were involved in implementing the National Championship, how would you assure that the stakeholder has a positive view of the NCAA and what they are doing?
Who else might be influenced by the stakeholder’s opinions? Do these people/actors become stakeholders in their own right?
Conclude with a summary of your findings. (10 points)
What have you learned from this assignment?
How has this assignment helped you better understand how esport organizations can use stakeholder analysis to their advantage?
Based on your analysis, do you think the NCAA should consider adding esports? Why or why not?
This will be a formal report and should be treated as such in the way you format and present the project. Thus, you should proceed as if you were getting paid as a consultant for this report. This should become part of your professional portfolio as an example of your work.
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