THE FOLLOWING SECTIONS SHOULD BE INCLUDED IN YOUR FINAL INTEGRATIVE PROJECT PAPER Fo

  

THE FOLLOWING SECTIONS SHOULD BE INCLUDED IN YOUR FINAL INTEGRATIVE PROJECT PAPER

Follow this template for Business Plan Project Option

   

Section #

Section

 

I

Executive Summary

 

II

Current Strategy

Vision Statement

Mission Statement

Value Proposition Statement

Company Description & Business model description

 

III

Industry Analysis and Trends (Incl. Five Forces, PESTEL,   Strategic Mapping, Benchmarking, Driving Forces, etc.)

 

IV

Business Goals/Objectives [SMART goals and Balanced Score   Card Approaches]

 

V

The Competition

 

VI

Marketing Plans and Strategies (Marketing Mix)

 

VII

Target Market [Profile(s) and Description(s)]

 

VIII

Strategic Position and Risk Assessment (incl. SWOT   analysis; description of business risk and plan for reducing these risks)

 

IX

Recommendations for a Better Strategy; Keys to Success

 

X

Operations Plan

 

XI

Technology Plan

 

XII

Management and Organization

 

XIII

Community Involvement and Social Responsibility

 

XIV

Development, Milestones and Contingency/Exit Plan

 

XV

The Financials

 

ü Financial Objectives

ü Sales and Expense Forecast

ü Break-even Analysis

ü Financial Control

ü Financial Statements and Ratio Analysis

 

o Income Statement: Annual

o Income Statement: Three-Year Projection

o Cash-Flow Projection: Monthly

o Cash Flow: One-Year Projection

o Balance Sheet: Annual

o Balance Sheet: One-Year Projection

o List and Sources of Funds

o Assumptions Sheet

Follow this template for Practicum Project Option

   

Section #

Section

 

I

Executive Summary

 

II

Vision Statement

Mission Statement

Value Proposition Statement

Company Description & Business model description

 

III

Industry Analysis and Trends (Incl. Five Forces, PESTEL,   Strategic Mapping, Benchmarking, Driving Forces, etc.)

 

IV

Business Goals/Objectives [SMART Goals and Balanced Score   Card Approaches]

 

V

The Competition

 

VI

Marketing Plans and Strategies (Marketing Mix)

 

VII

Target Market [Profile(s) and Description(s)]

 

VIII

Situation Analysis: SWOT analysis; analysis and identification of issues or problems to be   addressed in paper

 

IX

Strategic alternatives and recommendations on effectives   solutions and strategies with supporting information

 

X

Operations Plan for strategy implementation

 

XI

Technology Plan for strategy implementation

 

XII

Management and Organization revisions for strategy   execution

 

XIII

Community Involvement and Social Responsibility

 

XIV

Development, Milestones and Contingency/Exit Plan for   Implementation of Recommendation(s)

 

XV

The Financials

 

ü Overall Financial Objectives (and financial   objectives related to proposed strategies

ü Sales and Expense Projections to support   proposed recommendations

ü Financial Control

ü Financial Statements and Ratio Analysis

 

o Income Statement: Annual

o Income Statement: Three-Year Projection

o Cash-Flow Projection: Monthly

o Cash Flow: One-Year Projection

o Balance Sheet: Annual

o Balance Sheet: One-Year Projection

o List and Sources of Funds for strategy   implementation

o Assumptions Sheet

Follow this template for Academic Research Project Option

   

Section #

Section

 

I

Research Abstract

 

II

Introduction of Research Project: Background information   and significance of research

 

III

Statement of research objectives including relevant   questions or issues to be addressed; discussion of theoretical framework

 

IV

Literature Review and relevancy to research topic

 

V

Hypothesis discussion

 

VI

Methodology for Data Analysis

 

VI

Data Analysis and Interpretation

 

VII

Summary of major findings/results; generalizations based   on systematic analysis of data

 

VIII

Summary of potential weaknesses and research findings 

 

IX

Conclusions and suggestions for future research

 

X

References and Appendices