Emerging Media
https://www.wsj.com/articles/cooped-up-with-the-kids-a-new-generation-crashes-the-houseparty-11586793114?emailToken=0f1e774653152c929c2c75a2f3dfb7bcwRfmt%2FKIdDhXcMrBa9Q8ghLHkHWu%2FckqgaoY80UWe%20xr%2FZwe5mrkDQvGRSEqS9iJjJo9uRGUSfenInTycdAemSOtnb6AnjklKlaGLhtHdCp7vSXplXoGvjIvLcYNZ1nE&reflink=article_copyURL_share&fbclid=IwAR0UrlTE-fmlMP5vJF3oUO5463dvghzj7MnAHdoawmPiCeFId-OA4t0Znqk
https://www.entrepreneur.com/article/338073
Think about (and research) the following questions:
- "Something I don't Know" – Research an emerging social media channel not discussed in the textbook (e.g. TikTok, HouseParty, Vero, … etc.)
- What are its key characteristics (e.g. number of users, user demographics)?
- What new trends/features are available (i.e. how does it work)?
- What kind of visuals does the site use compared to others?
- What's a typical post look like?
- What are some examples of brands using this channel?
- What is the significance/impact of this platform on social media marketing strategy?
- What happens when a social media platform expands its audience (e.g. Houseparty from the article above)?
- ???? Fill in the Blank: Would _________________ brand (the more random the better) use platform ______________? Why or why not?
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