Writer choice of the 3 options

36604See page 180 of the downloaded pdf. – Written assignment for unit four

book: BAM306 Principles of Marketing 16th Edition Philip Kotler and Gary Armstrong Pearson 2016 9780133795028 1

Begin each written assignment by identifying the question number you are answering followed by
the actual question itself (in bold type).
Use a standard essay format for responses to all questions (i.e. an introduction, middle
paragraphs and conclusion).
Responses must be submitted as a MS Word Document only, typed double-spaced, using a
standard font (i.e. Times New Roman) and 12 point type size.

Please answer ONE of the following:
1) Describe the six buyer-readiness stages along with the marketing strategies used at each stage.

2) Explain the strengths of mobile marketing from the marketer’s point of view.

3) Describe and compare the three different categories of deceptive marketing practices.

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