Writer choice of the 3 options

36602See page 90 of the downloaded pdf – Written assignment for unit two

book used: BAM306 Principles of Marketing 16th Edition Philip Kotler and Gary Armstrong Pearson 2016 9780133795028 1

Begin each written assignment by identifying the question number you are answering followed by
the actual question itself (in bold type).
Use a standard essay format for responses to all questions (i.e. an introduction, middle
paragraphs and conclusion).
Responses must be submitted as a MS Word Document only, typed double-spaced, using a
standard font (i.e. Times New Roman) and 12 point type size.

Please answer ONE of the following:
1. Many subcultures make up important market segments. Examples of three such important
subculture groups include Hispanic Americans, African Americans, and Asian Americans.
Describe the general shopping-related characteristics of each of these groups.
2. Describe the major types of buying situations.
3. Explain the different segmentation variables used in segmenting consumer markets.

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