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36002Price and Channel Strategy
Due Nov 30, 5:59 PM Not Submitted POINTS 10
Project
no new messages Objectives:
4.1 4.2 4.3 4.4
Instructions
Assignment Files
Grading
Purpose of Assignment
This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study. You may use the parent company for team’s new product development project.
Assignment Steps
Construct a 1,050-1.500word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.
Price and Place/Distribution:
Distribution Strategies
Channels, Mass, Selective, Exclusive
Positioning within channels
Dynamic/Static Pricing Strategies
Channel tactics (Pricing)
Daily pricing, promotion pricing, List pricing
Note: Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.
Cite a minimum of three business journal article references.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
Hello,
If possible can you use MAC cosmetics as the company for this assignment? Also if you can include some type of graph, chart, something. Seems to earn more points. I would like to have it by Wednesday evening 8 pm please and thank you.
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