Individual Term Paper – At least 2 pages – serious inquiries only Coll

Individual Term Paper – At least 2 pages – serious inquiries only

College of Business and Economics

The task for your term paper is to prepare a draft marketing plan for a product or service that you wish to consider for implementation. Ideally this would be an offering within the scope of your current healthcare employment, if feasible. 

* You can choose the product or service

We will follow Appendix A of Essentials of Health Care Marketing

In Part 1 you are to complete the Company Profile and Industry Overview. Each should be limited to one (1) page in length addressing the points in Appendix A.

Appendix A of Essentials of Health Care Marketing

Company Profile

• Type of Organization
• Name of Organization
• Hours of Operation
• Scope of Service Line
• Clients Served
• Location of clinics/services
• Description of Business

Industry Overview

• social changes
• economic changes
• demographic changes
• healthcare delivery changes
• this is an analysis of the industry and economy in which the organization operates
• It demonstrated a current understanding of industry characteristics and trends
• a trend is a definite, predictable direction of events
• Conduct this type of research using secondary data sources

There is at least one page incorporating the Company profile and one page incorporating the Industry overview