Effective Health Care Marketing

Please respond to the following: “Lateral Marketing Strategy”

• Assess the value of target marketing as an effective health care marketing strategy. Appraise the degree to which vertical and traditional segmentation help marketing managers use target marketing strategies. Support your rationale with at least two (2) specific examples of target marketing within a health care organization with which you are familiar.
• Evaluate the impact of lateral segmentation in encouraging marketing managers to look broadly at markets in order to identify previously overlooked opportunities. Provide at least one (1) specific example of quality initiatives within a health care organization
• A.  Explain what happened, including answers to the following questions:

  •   Why did the conversation happen?

  •   What was said?

  •   How did the conversation end?
  B.  Analyze the conversation, including the following points:

  •   language used that created trust or distrust

  •   behaviors used that created trust or distrust

  •   points of alignment or disagreement

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