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September 22, 2026

Using Artificial Intelligence in Business Strategy

Applied Sciences

In today’s dynamic business environment, organizations are increasingly leveraging Artificial intelligence (AI) to gain a competitive edge, streamline operations, enhance customer experiences, and unlock new opportunities. The following resources offer some insights into how AI is affecting business.

· Abdullahi, A. (2023, November 29). Generative AI for business: Top 7 productivity boostsLinks to an external site. . EWeek. https://www.eweek.com/artificial-intelligence/generative-ai-for-business/

· Choudhuri, S., Veeranalla, S., Gamini, P., Manike, C., Priya, U., & Katta, S. K. (2024). AI-powered HR marketing revolutionizing employee recruitment and retention strategiesLinks to an external site. . 2024 International Conference on Intelligent Computing and Emerging Communication Technologies (ICEC), Intelligent Computing and Emerging Communication Technologies (ICEC), 2024 International Conference On, 1–6. https://doi.org/10.1109/ICEC59683.2024.10837529

· Fountaine, T., McCarthy, B., & Saleh, T. (2021). Getting AI to scale . Harvard Business Review, 99(3), 116–123. https://hbr.org

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