Social Media Campaign -Community Collaboration & Topic Selection

Throughout this course, you will explore public, population, environmental, and global health issues. The first step of your project is to identify a relevant topic by engaging with your community. This engagement will guide your evidence-based social media campaign and promote advocacy, public health education, and scholarly communication.

Instructions

Step 1: Engage Your Community

· Use social media (preferred) or speak with at least five (5) individuals face-to-face.

· Ask for suggestions on public health concerns and why those issues matter.

· The goal is to identify a topic that would benefit from a social media campaign.

Step 2: Document the Responses

· Social media: Submit a screenshot of your post and responses (you may redact names).

· Face-to-Face: Submit a bullet-point summary for each person (e.g., Person 1, Person 2) with a brief statement of what they shared. Names are not required.

Step 3: Choose Your Topic

· Based on the input you received, select a topic for your campaign.

· Submit a brief narrative explaining your chosen topic and why it matters.

Example Prompt:

“Hi everyone! I’m a nurse/nursing student working on a project to raise awareness about public/population health issues. What are some health topics you feel need more attention? Please share your thoughts and why this issue matters to you.”

✅ Part 2: Social Media Campaign -Evidence-Based Research and Literature Review

Purpose

This assignment strengthens your ability to locate, evaluate, and apply scholarly literature and policy relevant to a public, population, environmental, or global health concern. It supports your Social Media Campaign by grounding your advocacy in evidence-based research.

Instructions

Identify Three (3) Sources:

· At least two must be peer-reviewed journal articles.

· One may be a public policy document or other scholarly source.

For Each Source, Provide:

· Title of Article (full citation will go in the reference page)

· Population/Problem: Who is the focus?

· Intervention/Issue: What solution or approach is discussed?

· Outcomes: What were the findings?

· Study Type: Article, case study, policy, etc.

· Relevance: How does it support your campaign topic?

Organize Your Review:

· Combine all sources in one document, clearly labeled Article 1, Article 2, Article 3.

· Include a 1-2 paragraph/s summary synthesizing overall insights and implications for your campaign (approx. 300 words).

· Use APA format, including:

· Title page

· In-text citations

· Reference page with hanging indents

Submit your work as a Word document to the Dropbox. You may use this template to help guide your process: APA Template Evidence-based Research Articles

✅ Part 3: Social Media Campaign (Visual)

Create an Evidence-Based Social Media Campaign

Instructions

Based on your topic and research from Parts 1 and 2, design a campaign to raise awareness and encourage behavior change.

Create a Visual Campaign Piece:

· Design an infographic, poster, or video.

· Use tools like Canva, Google Slides, PowerPoint, or another creative platform.

· This is not a written paper or a traditional PowerPoint presentation (You can use PowerPoint to create a poster)

· Think of a visual that grabs attention and is suitable for social media.

Accessibility & Audience:

· Ensure your content is appropriate for a general audience.

· Follow accessibility standards (e.g., clear text, high contrast, readable fonts).

Campaign Guidelines

Your campaign should:

· Create awareness and interest

· Aim to change attitudes or conditions

· Motivate behavior change

· Empower people to act

Include the following elements:

· Target Population: Identify your stakeholders.

· Community Assessment: Gather demographics (used in your Reflection Paper, not included in the visual).

· Evidence-Based Content: Cite sources using APA guidelines appropriate for your format.

· Advocacy & Messaging: Incorporate public health messaging and culturally relevant strategies.

✅ Part 4: Social Media Campaign Reflection Paper

Purpose

Once you have completed your Social Media Campaign, it is time to reflect on the process. This is your personal reflection of the project. Thoughtful reflection is encouraged as you consider your development as a population health advocate and nurse leader.

Note: This reflection will be posted in the Canvas Discussion Board (not Yellowdig).

Reflection Prompts (400–600 words- 2 pages)

Use the bolded prompts below as headings to organize your reflection:

Campaign Development

Describe the origin of your campaign idea, including any personal, clinical, or community experiences that influenced your topic selection. Include a screenshot or photo of your initial brainstorming notes. How did specific feedback from peers, instructors, or community members lead to changes in your campaign design?

Demographics and Population Health Data

Define your target population and stakeholders. Use at least one local or regional data source (e.g., FL State Department of Health, County Health Rankings, hospital data) to support your analysis. Include a screenshot or citation of the data source. What patterns or surprises did you discover, and how did they influence your campaign?

Advocacy & Awareness

Explain how your campaign promotes health equity, personal responsibility, or change for a vulnerable population. Reference at least one course reading or community resource that informed your approach. Include a citation from that source. How does your campaign reflect the values of nursing advocacy?

Ethical Considerations

Describe the ethical principles that guided your messaging. Include a screenshot or excerpt from your campaign materials that demonstrates how you ensured cultural sensitivity, inclusivity, and respect. Reflect on any challenges you faced in balancing advocacy with ethical communication.

Community Response

After posting your campaign to a selected platform (e.g., Instagram, community board, classroom), summarize the responses you received. Include screenshots or direct quotes from comments or feedback. What did you learn from the community’s reaction, and how might you revise your campaign in the future?

Professional Growth / Conclusion

Reflect on how this project has influenced your understanding of the nurse’s role in population health. Include specific examples from your campaign experience and any new perspectives you gained about advocacy, leadership, or community engagement. Reference one moment from the project that challenged or surprised you.

Submission Guidelines

· Use the prompts above as headings to organize your content.

· You may use a first-person, reflective tone.

· You may use a Universal Design Element and be creative:

· Submit as audio or video if preferred.

· Upload the file directly to the Dropbox or provide a link to a hosted version (e.g., YouTube, Vimeo).

· If writing a paper:

· Use 12 pt font, double-spaced, APA format.

· Include a title page, in-text citations, and reference page.

· If submitting audio or video and citing resources, include a written reference page.

Important: This is a personal reflection. The use of AI for this assignment is prohibited. Your submission should be based on your own experiences throughout the project.

✅ Part 5: Present Campaign and Peer Review

Purpose

This is your final assignment in the course and serves as your Final Exam Activity.

This assignment is designed to promote collaboration, reflection, and improvement through peer engagement. You will provide and receive constructive feedback on campaign projects to support ongoing learning.

Instructions

Initial Post

· Share: Post your campaign visual to the course discussion board.

· Summary: Provide a brief summary (2–3 paragraphs) of your paper along with the visual.

Peer Response

Use the following prompts to guide your Peer Review:

·

·

· Clarity: Is the topic clearly stated and well explained?

· Relevance: Does the campaign clearly relate to the public health concern?

· Accuracy: Are the key points supported by evidence?

· Suggestions: What was effective? What could be improved?

· APA Format: Are citations scholarly and formatted appropriately (if used)

Posting Guidelines

· You may respond in the discussion thread using written, audio, or video format.

· Remain professional, respectful, and specific in your critique.

· No APA resources are required for peer responses.

Tips for Giving Feedback

· Use a supportive tone: “I noticed…” or “Consider clarifying…”

· Focus on the content, not the person

· Highlight strengths and opportunities

· Give examples and actionable suggestions

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