PUBLIC RELATIONS TERMS

While they are often confusing, the terms presented in the “Public Relations Terms” presentation provide a taxonomy of public relations practice. Each is a practice that serves to meet the goals and objectives of the organization. It is important to be able to differentiate not only the definitions, but also the appropriate use of the different forms. Each has a legitimate function in the professional practice of public relations.

Using the Center for Media and Democracy and other news sources provided in the Weekly Resources under Weekly News Reviews, identify one example or incident of EACH element (press agentry, promotion, or sales and marketing). Using the examples or incident you identified from the news, post two to three paragraphs (at least 300 words) answering the following questions:

Do you believe the organization’s choice (press agentry, promotion, or sales and marketing) was appropriate for the situation? Why or why not?

RESOURCES

Be sure to review the Learning Resources before completing this activity. Click the weekly resources link to access the resources.

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