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January 22, 2026

PESTLE Analysis on Selected Industry

It is important for organizations to gather data and evaluate how the six macro factors (political, economic, social, technological, legal, and environmental) impact their ability to compete in the targeted industry.

Watch this video that describes how to perform a PESTLE analysis, as well as how to identify and analyze the six macro factors: PESTLE Analysis Explained.

For this assignment, choose an Industry from the following list:

High-Tech
Automotive
Manufacturing
Fast-Food
Healthcare
Hospitality
Other
Then, conduct a PESTLE analysis on the six macro factors that impact organizations that compete in that industry.

Based on your analysis, address the following

Develop a high-level PESTLE analysis of the industry. List at least 2 elements that you identified as important to consider under each macro factor.
Which macro factor(s) emerged as the most important ones that companies must address when competing in the industry? Why?
What ethical issues do companies face when competing in the targeted industry?
3-5pgs

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