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January 9, 2026

Diffusion of Innovation

A key task that successful leaders face lies in the promotion of innovative ideas throughout the organization. Review the literature from Everett Rogers on the diffusion of innovation (below). Then, compare his research with resources you locate online or in the NU library. Once you have completed some research, answer the following questions:

· Explain what Rogers is telling us about innovation.

· How does Everett Rogers’ description in Diffusion of Innovation still apply today?

· How can you apply this information in a leadership position?

Requirements

Length: 250-400 words

Contributions must display original thinking and good knowledge of the subject matter, including links and references to sources to support your arguments. Additionally, make sure you cite sources you reference in-text and under a “References” section in APA format.

Additional Resources

· Diffusion of Innovations, 5th Edition Everett Rogers 2003 (PDF BOOK ATTACHED)

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