In this assignment, you will select a current issue or trend that significantly impacts the sport industry and conduct an in-depth analysis
Assignment Overview
In this assignment, you will select a current issue or trend that significantly impacts the sport industry and conduct an in-depth analysis. Your goal is to critically explore the topic from multiple perspectives and provide a well-researched discussion. Consider this an opportunity to research topics for your final podcast assignment.
Guiding Questions
When developing your paper, address the following:
1. History & Context: How did this issue or trend emerge? What key events or developments shaped it?
2. Benefits: Who benefits from this trend or issue, and why?
3. Key Stakeholders & Their Perspectives: Identify the main individuals, groups, or organizations connected to this topic. What are their viewpoints, motivations, and interests?
4. Alternative Approaches: What other strategies or solutions could address this issue or shape the trend differently?
You may choose any topic within sport or sport entertainment that is relevant, timely, and research supported.
Sample Topic Ideas (2025 Relevant)- these are only suggestions.
1. NIL (Name, Image, and Likeness) Sponsorship Saturation – Examining how the surge in NIL deals is shaping athlete branding, recruiting, and competitive balance in college sports.
2. AI in Athlete Performance & Fan Engagement – How artificial intelligence is being used for player development, injury prevention, and personalized fan experiences.
3. Streaming Wars in Sports Broadcasting – The impact of exclusive streaming rights (Amazon, Apple TV, Peacock, etc.) on fan access and team revenues.
4. Rise of Women’s Professional Leagues – Growth strategies, media coverage, and sponsorship trends in leagues like the NWSL, WNBA, and PWHL.
5. Esports in University Athletics – Integration, recruitment, and the potential for NCAA recognition.
6. Global Expansion of American Sports – How leagues like the NFL and NBA are building fan bases and hosting games abroad.
7. Sports Betting Integration in Broadcasts – Effects on viewership, sponsorship deals, and league policies.
8. Sustainability & Green Stadium Initiatives – How franchises are reducing environmental impact and marketing those efforts.
9. Athlete-Driven Media Companies – The influence of platforms like The Players’ Tribune and athlete-owned production studios on sports storytelling.
10. Post-Pandemic Ticketing & Fan Experience – Innovations in pricing, stadium amenities, and gameday engagement to win back live audiences.
Requirements
· Length: Minimum of 2 full pages (excluding title page and references).
· Sources: At least 3 credible sources, including a minimum of 1 peer-reviewed or scholarly source.
· Formatting:
· 12-point Times New Roman font
· Double-spaced
· 1-inch margins
· APA style for citations and references
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