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July 18, 2025

HCM 460 Module 5 Discussion: Society for HealthCare Strategy & Market Development

For many years, one of the key marketing strategies focuses on patient engagement. Research shows that when patients are engaged, the provider/patient relationship is enhanced and patient outcomes are improved, particularly due to the increase of patient compliance. Read the attached Executive Summary discussing the return on investment (ROI) benefits of implementing patient engagement programs.
Executive Report. (2023).
https://www.shsmd.org/system/files/media/file/2024/03/2023_Gozio_Report_FINAL-NEW.pdf
. Society for HealthCare Strategy & Market Development.
In your own words, discuss your perception of the value to the healthcare provider for executing a patient engagement program. As an up-and-coming healthcare professional, would you recommend your organization implement such a program? Clearly state specific reasons (for or against) to support your recommendation.

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