How critical to a company’s success is the use of traditional promotional media such as TV radio, and print advertising? Evaluate Five Guys’ promotiona
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Five Guys Case Questions
Questions for Five Guys: Developing a Promotional Strategy for the Future
- How critical to a company’s success is the use of traditional promotional media such as TV radio, and print advertising?
- Evaluate Five Guys’ promotional strategy.
- Develop a future promotion strategy (or mix) for Five Guys. Which promotional elements should the company utilize (and why)?
- Assume that Five Guys promotional budget is $100 million. In which promotional media should Five Guys allocate the company’s promotion funds?
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