Week 5 Paper #2 Outline
13075Instructions
Submit a one-page outline with your proposed paper title, thesis statement, and an outline of the subtopics you will cover in Paper #2.
Recently, your company, ABC Project Management Team was hired (you get to choose a company/website) to improve their e-commerce site. The company (your company) that hired ABC spent almost $750,000 to help increase sales, profitability, and customer satisfaction. Your job, as the project manager is to identify a company you believe would benefit from an improved e-commerce program. You must improve the website of your choice. A proposal along with the below specifications must be met. Besides the paper, you will need to redesign the website, making it more user friendly and appealing to the audience. Feel free to hand sketch the new design, use software such as Dreamweaver, Visio, Microsoft Project, PowerPoint, etc., to show your final product. You must provide, in detail, why you made the improved recommendations. Please follow the below instructions to complete you assignment. Please do not pick companies such as WalMart, Best Busy, Amazon. Pick a website that could use improvement.
1. The first section, Analysis, is a summary of the company, its marketing environment, its main customer market, marketing mix and two or three of its major competitors. Tools such as SWOT Analysis and Porters 5 Forces may be applied. Primary and secondary research is expected. Please be specific with bullet points only (this is not a narrative).
2. The second section, E-Commerce Rationale should explain why its company or organization should increase and improve its e-commerce activity, given the particular nature of its marketing environment. Remember, the rationale should increase or improve the current e-commerce activity beyond the rationale for ABC Project Management Team. Please be specific with bullet points only (this is not a narrative).
3. A third section, E-Commerce Critique will explain the company/organizations website and apparent e-commerce activity. (Is the site easy to navigate, security issues, are the ad claims supported, etc.). Be sure to comment on the findings of ABC Project Management Team and how your team can improve upon the current environment of the website. This section should detail what the company’s e-commerce priorities should be. Please be specific. Please be specific with bullet points only (this is not a narrative).
4. The fourth section is Recommendations of the company/organization’s website and e-commerce activity. This should detail what the company’s e-commerce priorities should be. as project managers, you must be able to decide how the company should proceed. A detailed implementation plan is NOT expected, but you should provide enough specifics to make the proposal substantial foundation for practical follow-up with the company. Again, is making recommendations, you are expected to draw on theories, concepts and readings. Please be specific with bullet points only (this is not a narrative).
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