MKT540 Unit 2 Project A Managerial Approach to Marketing
Your presentation to the board of directors shed light on the fact that there is little information known about the company’s competitors. They have decided not to have a presentation for this information, but they have asked that you create a strategic report of the company’s competitor’s marketing strategies using portfolio analysis, segmentation, targeting, positioning, and the sustainable global value chain.
For your substantive strategic report, you will need to do the following:
Categorize these key issues when researching the company’s competitors, including:
Their competitive advantage
Competitor intelligence focus on competitor capabilities
Competitor strategies and prediction of response patterns
How competitors will react to future actions of the company
Examine relationship management, including:
Company relationships
Networks and suppliers
Partnerships among competitors
Government and not-for-profit organizations
Internal business units
Employees and functional departments
Buyer partnerships
Deliverable Requirements
Your 5-page substantive strategic report must be in APA formatting while using Chapters 4 and 5 of your textbook as the first source and four other outside sources, for a total of five sources.
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