MKT540 Unit 2 Discussion – Explains the consumer decision-making

A Managerial Approach to Marketing:MKT540

Assignment Details

Chapter 7 of your textbook explains the consumer decision-making process and how it is measured is a scale of high–low regarding involvement and the consumer’s search for information. Most consumer’s purchase decisions fall in the low category of customer involvement. On the other hand, organizational buying is determined by three factors, as follows:

The newness of the problem to the decision makers
The information needs of the buying center
The number of alternative products and suppliers being considered
Answer the following for this discussion:

From your experience as a consumer and using Chapter 4 of your textbook, discuss how the demand for industrial products differs from the demand for consumer products.
Give feedback to at least 2 of your classmates on how they described the difference between consumer buying and industrial buying.

In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings.

For assistance with your assignment, please use your text, Web resources, and all course materials.

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