A customer’s choice to make a purchase is linked to how that customer views a company’s brand. The company’s brand, along with its products, services, and its

Write 200–250 words for EACH part (400–500 total) in APA 6 format, with in-text citations. Please provide a copy of all references. A.I. and plagiarism reports. 

Assignment Details: 

Part 1 

A customer's choice to make a purchase is linked to how that customer views a company’s brand. The company's brand, along with its products, services, and its customer service, contribute to the customer's perception of brand equity. Brand equity is an intangible value that the customer believes is the worth of the brand. A quality product that is durable will have a higher brand equity than a product that is not well-made and does not live up to expectations.

Read this article about brand equity.

https://www.marketingevolution.com/marketing-essentials/what-is-brand-equity-marketing-evolution

The article provides an overview of this concept. It also presents two examples of companies with high brand equity near the end of the article.

Please discuss the following:

• Select 1 of the brands from the article that has the highest brand equity (the most important) to you.
• What made you select that brand?

Part 2

This course serves as a foundation upon which you will build your knowledge of marketing. It will provide you with an overview of its core concepts.

In this course, you will experience five units, including: the foundation of marketing, the marketing Ps, and all about the customer. You will also learn about using the marketing mix and marketing approaches: extending the product. 

Review and reflect on the knowledge that you have gained from this course. Based on your review and reflection, write at least 3 paragraphs on the following:

• What were the most compelling topics learned in this course?
• How did participating in discussions help your understanding of the subject matter? Is anything still unclear that could be clarified?