The Product Marketing Position & Product Managers

Examine the various roles in marketing and gain a clear understanding that marketing is more than advertising.

This discussion is based on your reading of the fundamental aspects of the four pillars of marketing: (Note the marketing positions are identified in Bold )

Product (an organizer or product manager)
Price (good with financial and math or a pricing strategist)
Promotion (good at self and general promotion or a marketing communications manager)
Placement (excel in personal relationships or a business to business / distribution manager).
A. Choose ONE position that you feel best suits your personal skills and discuss these attributes in the following part B:

B. Referring to the chart below, create a personal SWOT ( Strengths, Weaknesses, Opportunities, Threats ) to assess your comprehensive skill set. Explain how you will :

1. Use your strengths in your marketing position

2. Improve your weaknesses through training and other means.

3. Discuss potential opportunities that may be gained through this position

4. Identify any potential threats in gaining this positions or threats in helping you acquire this position.

Strengths Weakness

Opportunities Threats

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