Your job in this Writing Assignment is to develop marketing mix strategies to ensure a value offering for the target market you identified in the previous assignment.
Your job in this Writing Assignment is to develop marketing mix strategies to ensure a value offering for the target market you identified in the previous assignment.
We will be looking to see if you can apply the marketing concepts to the real world situation. Assume you now work for this company, and your goal is to help the company grow sales. We don’t expect you to develop strategies based on insider knowledge of the product or service since you are most likely not employed by your product or service’s company.
Do not fall into the trap of simply “reporting on” the product or service. This is obvious because your assignment will look like a rewrite of the company’s website. Don’t be afraid to make strategy recommendations based on what you have discovered about the product or service, and how you think it can move forward. Be creative, take reasoned risks.
Always keep in mind your product’s target market from the previous paper when making your recommendations.
You will also have a chance to recommend new distribution and pricing strategies based on your new target market to meet their needs.
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