a new stablished company in UK(anti aging cream) that enters Indian market. home and host country are UK and India.
a new stablished company in UK(anti aging cream) that enters Indian market. home and host country are UK and India.
a 3200 word group report which focuses on international marketing strategies, marketing mix, entry mode and etc in both UK and India. which will be summarized in 5 slides for presentation. 1 slide per person in team.
my teammates have written parts for brand logo, brand introduction, STP for home country, STP for host country( hasn’t finished yet). you can find the work flow in the file below named marketing rose beauty. I should continue this written report and my part is 900 words about 4Ps for both home and host country with references and justifications, entry mode and recommendations. and summarize my whole part in 1 ppt slide.
to get the idea of the report, I have uploaded a sample report from previous years. please go through the file named sample group report, I highlighted the related parts to 4Ps and marketing mix with tables and appendices.
in sample you will see product, price, promo, physical distribution for home country with tables and appendices.
and product, price, promo, physical distribution, place, entry mode for host country with related tables and appendices.
at the end you can see recommendations, I should also write a short recommendation for both host and home country.
all my word count should be 900.
PS:
While writing 4Ps I should consider whats your target market, audience in India for pricing, place, promo and etc.
Product price in India set with reference to cost..and if we are exporting it from UK, Logistics also included.Well elite class and fashion industry would be preferable.Because if we are producing something into the UK .. labour cost will be high and etc.
however it is reasonably priced in UK.
the whole briefing is in the file named briefing session.
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