Using the material from Rogers, particularly chapters 4 – 9 and 11, you should create an innovation to study.
Using the material from Rogers, particularly chapters 4 – 9 and 11, you should create an innovation to study. Using the material from Rogers, particularly chapters 4 – 9 and 11, you should create an innovation to study. Specifically, each student is charged with creating a communication program that is intended to change the knowledge, attitudes, behaviors, or values of a target group.
Areas Your Paper Should Cover About Your Communication Program:
The specific content of the program along with the intended delivery system (one-on-one communication, lecture, interactive activities, mass media, print media, etc.).
The target audience for the messages should be described as well as the planned change or outcome that is expected.
Illustrate the concepts from Rogers with specific details from research sources.
In discussing adopters, be sure to look at the networks that might be used and also indicate the number and describe the potential adopters.
Since you are proposing an innovation, you will not know whether it will ultimately succeed or fail, and you certainly won’t know what the long-range consequences will be. You should predict what you think will happen and give a fairly extensive rationale for your forecasts.
In addition to materials from Chapter 4, you should use concepts from other chapters where appropriate. Concepts that may be useful would be:
adopter category
change agent roles
diffusion networks
innovation attributes
opinion leadership
factors in change agent success
centralized and decentralized systems
reinvention
various types of consequences. Completed papers should contain these elements:
Undergraduate papers should be 10-12 pages
All papers are to be typed 12-point font, Times or Times New Roman.
Follow APA format.
References:
10 minimum
All sources used in the paper must be peer reviewed by experts. All books published by major publishing houses, and scholarly journals are peer reviewed.
When using web sources you may only use those in which it is indicated on the site that the information published is peer reviewed. You will know that peer review is exercised because editors or reviewers will be listed on the site.
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