This week you will constructively and critically analyze a peer-reviewed, research article from an academic journal. From the assigned readings, read “Online identity construction:
This week you will constructively and critically analyze a peer-reviewed, research article from an academic journal. From the assigned readings, read “Online identity construction: How gamers redefine their identity in experiential communities” and complete the following tasks:
Identify one theory in the article that is explored in Solomon (see below for self-concept) theory so far and explain in-depth how that theory is illustrative of consumer behavior.
Identify one element from Fusch, Fusch & Ness that you have read so far that is present in the research and in what way.
Describe how this type of audience insight research can benefit IMC professionals.
Explain what you think was the weakest part of the research and why.
Describe how this type of research can benefit the private sector.
Include related visuals to support your points. Visuals do not count toward the minimum page requirement.
Logistics
Minimum 5 pages not including cover and reference pages. NOTE: Per the grading rubrics, just fulfilling the minimum requirements does not qualify for full credit. Students are also expected to “exceed” the minimum requirements for discussions and assignments to be considered as performing at the top of the class.
Address all aspects discussed within the Guidelines.
Do not number your answers or pad your paper by overusing images and including long quotes. These short writing assignments should read (and look) like reports and be primarily your unique, academically-supported analysis.
Cite from at least three references. At least one should be from the assigned readings.
Follow APA style for in-text citations and sources cited as “References” at the end of your report. Videos, images, and graphs should be sourced and referenced.
Include section headers throughout your paper.
Your paper should be a Word document, double-spaced, one-inch margins, 12-point Times New Roman font.
Sub-heads are allowed.
Avoid fragmented sentences with bullet points.
APA Quick Reminders:
Alphabetize the reference list.
Limit capitalization to the first word of the title of an article and book and any proper names within it.
Add italics to the names of books and the names of scholarly journals and prominent publications and blogs.
Give the name of the publisher and the edition when citing books. Our class text should look like this:
Solomon, M. (2020). Consumer behavior: Buying, having and being. (13th ed.). Pearson Education, Inc.
In-text citation: In general, in-text citations go to the left of the period.
Ex. This is a sentence (Citation, Year).
Theory to explore from Solomon: Self-Concept
Self-concept refers to the beliefs people hold about their own attributes and how they evaluate these qualities. They are reflections of their attitudes toward themselves. Whether positive or negative, these attitudes help guide our purchase decisions and often play a pivotal role in defining the self-concept. There are four types of self-concept:
Actual Self-Concept—who an individual is now.
Ideal Self-Concept—who an individual would like to be.
Private Self-Concept—how an individual is or would like to be to him/herself.
Social Self-Concept—how an individual is seen by others or how they would like to be seen by others.
As you can see, the self-concept is a rather complicated structure. It comprises many attributes, and although one’s overall self-concept may be positive, there are usually parts of the self that are evaluated more positively than others. For instance, a person may feel better about their professional identity than they do about their identity as a spouse/parent or vice-versa. We choose many products because we think that they are similar to our personalities, but we also tend to emphasize some attributes over others when we evaluate ourselves.
The symbolic interactionist perspective of the self implies that everyone has many selves that are influenced by the products or symbols around us. We view many things other than the body as part of who we are. This includes things such as valued objects, cars, homes, and even attachments to sports teams when incorporated into the extended self. Ultimately, this theory implies that our possessions play a key role in the self. What are some of the roles you play each day? How does your self-concept change as your roles change? How does your mood affect your self-concept? How important is your favorite sports team (if you have one) to your self-concept?
Collepals.com Plagiarism Free Papers
Are you looking for custom essay writing service or even dissertation writing services? Just request for our write my paper service, and we'll match you with the best essay writer in your subject! With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.
Get ZERO PLAGIARISM, HUMAN WRITTEN ESSAYS
Why Hire Collepals.com writers to do your paper?
Quality- We are experienced and have access to ample research materials.
We write plagiarism Free Content
Confidential- We never share or sell your personal information to third parties.
Support-Chat with us today! We are always waiting to answer all your questions.
