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ASSESSMENT ITEM 1: DESCRIPTION

General Question

ASSESSMENT ITEM 1: DESCRIPTION

The aim of this assessment is to critically evaluate business models that are used as tools by

entrepreneurs to determine whether to undertake a business opportunity.

Page 7 of 15

Instructions

1. Individually, you are to adopt the role of an entrepreneur.

2. Compare and contrast two business models and present a convincing argument as to the pros and

cons of both models. Explain why the selected models should be used in the screening of ideas in the

development of the feasibility study.

Guidelines:

 Pages: 3

 Font: Arial 11, Calibri 12, or Times New Roman 12

 Line Spacing: 1.5

 Referencing: APA 7 style

 Minimum references: 10 x academic sources

 Please submit a PDF version of your document.

 Label the document as Your Name_LB5233_Assessment 1hoose 2 models PESTLE and GAP ANALYSIS

Pros and cons of each and use example to compare the pros and cons

And then conclude why these models can be used for report with 10 references

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