For this discussion, focus on a sport organization or product social media promotional effort. Briefly describe the organization or product and effort as necessary, and

 For this discussion, focus on a sport organization or product social media promotional effort. Briefly describe the organization or product and effort as necessary, and assess the social media marketing effort based on established criteria for effective social media (from an external source that you will research).  Finally, personally assess the strengths and weaknesses of the social media marketing effort.

The goal of this discussion is to provide further objective analysis of research that will stimulate thought-provoking questions, marketable ideas, and lead to a greater understanding of the essence of sport marketing. Please research this topic and support your opinion. 

The student post of at least 400 words. Each thread must include personal experience, relate to biblical principles, and
include external research to support the student’s main points/ideas. For each thread, students
must support their assertions with at least 1 Scripture reference and 1 other primary or secondary
source in addition to referencing an external resource. To receive credit for research, students
must include the URL of the online resource so others can read the articles to form a basis for
response.