Rebranding in Sport

12798In this discussion, you will identify a sport brand that underwent a significant rebranding effort and examine the factors that contributed to the branding decision.

First, review the following resources:

INSTANT MBA: Your Brand Needs To Be Constantly Evolving
The 8 Must-Follow Rules for Rebranding Your Company
Next, identify a sport brand that underwent a significant rebrand. The changes could include some or all of the following: brand positioning change, visual design change (colors and/or logo), or name change. Then, in your initial post, address the following:

What changes were made to the brand?
What factors may have led the organization to decide to rebrand? For example, was the brand positioning change due to a shift in target audience? If so, explain how this was done.
Considering those factors, do you agree with the organization’s decision to undertake such a significant rebrand, or would you have recommended more subtle changes?
Could this rebranding strategy be applied to your brand?
Note: website for research.
INSTANT MBA: Your Brand Needs To Be Constantly Evolving
The 8 Must-Follow Rules for Rebranding Your Company

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