Research the advertising and marketing campaigns
To continue the analysis of your chosen Key Assignment product, complete the following:
Research the advertising and marketing campaigns that your brand uses to communicate with its customers.
Create an integrated ad campaign for your product that includes the following:
- 1 traditional ad
- 1 digital ad
1 social ad
- Compare the company’s current ad campaign with your campaign.
- What are some of the differences and similarities?
- Is your campaign focused on rational appeals, emotional appeals, or a combination of both?
- What do you believe is most effective based on the knowledge that you have obtained about the customers buying the product?
Develop a short presentation of about 6–8 slides, with 100–150 words of speaker notes per slide. A suggested outline for the presentation is as follows
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