Critical Thinking Assignment Sony is introducing a 65” Ultra HD TV that has a higher screen resolution than other TVs and advanced signal processin
Critical Thinking Assignment
Sony is introducing a 65” Ultra HD TV that has a higher screen resolution than other TVs and advanced signal processing. The TV’s introductory price is $10,000. Answer the following questions in your Critical Thinking assignment.
- Who should be Sony’s initial target market? What are the target consumers’ demographics and psychographics?
- How would you identify the innovators for this product?
- Is the new model a continuous, dynamically continuous, or discontinuous innovation? Explain your answer.
- Describe how Sony can use the five product features that affect adoption to speed up the diffusion of its new TV model.
Your well-written paper should meet the following requirements:
- Be 4 to 5 pages in length, which does not include the required title and reference pages, which are never a part of the content minimum requirements.
- Use Saudi Electronic University academic writing standards and APA style guidelines.
- Support your submission with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles unless the assignment calls for more.
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