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June 3, 2024

1.Products and Services a. Describe in depth your products or services. (Technical specifications)

General Question

1.Products and Services

a. Describe in depth your products or services. (Technical specifications)

b. What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features.

2.Marketing Plan

a. Market Research- Why?

b. Market Research- How? Primary or Secondary Data?

c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all‐important sales projection.

Product

Describe the most important features. What is special about it?

Describe the benefits. That is, what will the product do for the customer?

Customer

Identify your targeted customers, their demographics

Competition

What products and companies will compete with you?

How will your products or services compare with the competition?

Strategy

Outline a marketing Strategy.

Promotion

How will you promote your Product?

What will be your promotional budget?

Distribution Channels

How do you sell your products or services?

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