Building Your Customer Loyalty Research Plan for a Management-Level Use Case

Research Report

Building Your Customer Loyalty Research Plan for a Management-Level Use Case

Continue with your findings and feedback from your previous work to complete your research plan and presentation. Continue with the scenario you selected for this portion of the research plan and complete i,j,&k. Present your research plan as a PowerPoint or other suitable presentation format for a Management-Level Use Case.

Build your research plan, include: 

1. Identifying Data Sources
2. Channels for Analysis
3. Search Parameters and Source Languages
4. Research Methods
   1. (a,b,c,d, make any needed improvements from the discussion feedback and include in this weeks assignment)
5. Developing a Hypothesis
6. Time Frame for Analysis
7. Identifying the Project Team
8. Determining the Depth of Analysis 
   1. (e,f,g,h, make any needed improvements from the assignment feedback and include in this weeks assignment)
9. Building the Coding Framework
10. Taking a Sentiment Approach
11. Filtering Spam and Bots

Scenario 1: E-learning Platform

• Task: You are a marketing analyst for a new e-learning platform. 

Scenario 2: Fashion Retailer

• Task: You are a marketing manager for a high-end fashion brand. 

Scenario 3: Local Coffee Shop

• Task: You are a digital marketing specialist for a local coffee shop.

Scenario 4: Your company or company of your choosing

• Task: You are a digital marketing specialist for a company.

Your well-written paper should meet the following requirements:

• Be about 20 slides in length, which includes the needed information from sections a,b,c,d,e,f,g,h, i, j,k from the previous work, but they should be included in the overall document, the required title and reference pages, which are never a part of the content minimum requirements.
• Use Saudi Electronic University academic writing standards and APA style guidelines.
• Support your submission with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles unless the assignment calls for more.
• It is strongly encouraged that you submit all assignments into the Turnitin Originality Check before submitting it to your instructor for grading. If you are unsure how to submit an assignment into the Originality Check tool, review the Turnitin Originality Check—Student Guide for step-by-step instructions.

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