The report should be addressed to INVESTORS (new brand) or CEO & Executive Board
The report should be addressed to INVESTORS (new brand) or CEO & Executive Board (existing brand). Assume that you are building a strategic pop-up concept. Your pop-up concept should respond to and potentially disrupt the conventional systems in retail, service design & supply chain.
Your concept should create an ecosystem that builds a business model for success while promoting best experiences for consumers and producers.
Your concept should address and respond to a minimum of 2 of these 4 aspects of what is going on in our world today: social, political, economic, and environmental.
Please refer to the Final Group Project InstructionsLinks to an external site. for more detail.
Guidelines for Written Assignments
When creating a report or presentation, it is the student’s responsibility to research a wide range of information, and access, analyze, and draft a robust editorial that is in the students own words. Plagiarism is the use of another person’s words or ideas in any academic work using books, journals, Internet postings, or other student papers without proper acknowledgment. For further information on proper acknowledgment and plagiarism, including expectations for paraphrasing source material and proper forms of citation in research and writing, students should consult the Chicago Manual of Style (cf. Turabian, 6th edition). The University Learning Center also provides useful online resources to help students understand and avoid plagiarism. See http://www.newschool.edu/learning-center/
Your final written paper should be clearly organized by using section headings (A-G) as indicated in the project brief. As with any University report the paper must be properly footnoted or end noted. It must be based on fact and not mere speculation or opinion.
Additionally, your final report needs to consist of the following:
Cover page (Indicate the name of the company and your name)
Executive Summary (Synopsis of the main ideas of the paper)
the Main report (B-G) and a Conclusion.
To create an extraordinary final paper, you need to provide a thorough analysis rather than simple repetition of what you found in your sources.
Useful sources of information about retail companies can be found in Bloomberg, Fortune, Wall Street Journal, The New York Times, The Financial Times, Women’s Wear Daily, company annual reports, government financial filings www.sec.govLinks to an external site. (see syllabus for resources) etc. WIKIPEDIA DOES NOT COUNT AS A SOURCE
Formatting
The body of your analysis should be 12-15 (min-max) pages in length, double-spaced, typewritten with numbered pages. Charts or appendices do not count as part of the 12-15 page analysis. These are considered incremental. For each section in your analysis, demonstrate that you incorporated class material and conducted an intensive information search and field study. You should use at least 20 different sources (a company’s Web Site represents 1 entry).
➞ Submit your Written Report here (not your presentation deck ⚠)
GRADING
Written Report (40% of final grade)
70 Points (Exec summary, thoroughness sections A-G, quality/feasibility of recommendations)
15 Points (Relevancy and quality of sources)
15 Points (Organization & overall cohesiveness of paper)
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