Presentation IT 402 Mohammed
College of Computing and Informatics IT 402 Case Study Deadline: Tuesday 05/13/2024 @ 23:59 [Total Mark is 14] Student Details: CRN: Name: Mohammed Al-Dahmesh Name: AYAD ALMNSARY Name: Hussein Ali Alnemer ID: S200232540 ID: S200235426 ID: S190225696 Instructions: • You must submit two separate copies (one Word file and one PDF file) using the Assignment Template on Blackboard via the allocated folder. These files must not be in compressed format. • It is your responsibility to check and make sure that you have uploaded both the correct files. • Zero mark will be given if you try to bypass the SafeAssign (e.g. misspell words, remove spaces between words, hide characters, use different character sets, convert text into image or languages other than English or any kind of manipulation). • Email submission will not be accepted. • You are advised to make your work clear and well-presented. This includes filling your information on the cover page. • You must use this template, failing which will result in zero mark. • You MUST show all your work, and text must not be converted into an image, unless specified otherwise by the question. • Late submission will result in ZERO mark. • The work should be your own, copying from students or other resources will result in ZERO mark. • Use Times New Roman font for all your answers. Description and Instructions Case Study Objective: This case study is an opportunity for you to practice your knowledge and to develop skills of working in teams. • Total Marks = 14 Project Report Presentation 10 marks 4 marks • Group Size = 3-4 Members. • One group member (group leader/coordinator) should submit all files: Project Report and Presentation Slides on blackboard. • Marks will be given based on your submission and quality of the contents. Project Report • Each Project Report will be evaluated according to the marking criteria mentioned in each question section. Presentation • Each group need to present their projects in week# 14. Introduction The global economy went through a difficult period due to COVID-19. Many businesses did struggle, and some unfortunately failed. While COVID-19 brought immense challenges, it also opened doors for new business and innovative opportunities. Peloton’s Rise and Fall Peloton, the high-end at-home fitness company, initially thrived during the early stages of the pandemic. With gyms closed and people stuck at home, demand for their stationary bikes and fitness classes skyrocketed. However, by 2022, they faced significant challenges. They overestimated demand and builtup excess inventory, leading to stockpiling and financial losses. Competitors like NordicTrack and Echelon offered cheaper alternatives, chipping away at Peloton’s market share. Rising inflation and interest rates squeezed consumer spending, making luxury items like Peloton bikes less affordable. Peloton cut expenses, closed stores, and laid off employees to streamline operations. They launched lowerpriced bikes and accessories to broaden their customer base. They invested heavily in their app and content offerings, enhancing the virtual fitness experience. Collaborations with retailers like Dick’s Sporting Goods and Amazon expanded their reach. They focused on building community and the emotional benefits of fitness rather than just pushing product sales. While the road was bumpy, Peloton’s efforts are starting to pay off. They’ve reduced their losses, streamlined operations, and are seeing signs of renewed customer demand. The company has shown resilience and adaptability in the face of adversity. Note: The above-mentioned case study is just an example; students are supposed to find a case study of business that faced significant challenges during the pandemic but found innovative ways to overcome them. Learning Outcome(s): CLO1: Explain the interdisciplinary concepts, theories, and trends in ES and their role in supporting business operations. Question One 4 Marks After selecting your case study, describe it in your own words by using the following points. ▪ Clear introduction: It should give the most important information that describes the case study. What is the nature of the product or service they provide? (0.5 mark) ▪ Business process: describe in detail the key business processes, How are they done? (1 mark) ▪ The business situation: It describes their situation at that time based on the business process. What are the changes that are made on theses process to overcome the situation. (1 mark) ▪ The Issues: State the problem/issues, consequences, and any hesitations in the business process. (0.5 mark) ▪ The strategies: State the key success strategies that helped them to navigate the pandemic challenges. (1 mark) ANSWER Peloton sells high-end stationary bikes that come with fees for online workout classes. People ride their bikes while intense spin classes stream from Peloton’s gym in New York City (Smith, 2024). You can get to classes through the screen on the bike or the Peloton app. Peloton used to only sell through their website and shops, but now they also sell through other stores. When the outbreak started, demand went through the roof because people couldn’t go to the gym. Peloton had a hard time following orders. To make more things, they put a lot of money into transportation and the supply chain. But when gyms returned, growth stopped. Lost money because of too many goods. Learning Outcome(s): Question Two CLO4: Design ES 3 Marks Business Process Model and Notation (BPMN) is a standardized diagramming architectural models system used to visualize business processes. for various business processes. ▪ Use one of the tools such as Visio to model the chosen enterprise current process. (1.5 mark) ▪ Analyze the model process issues from at least two perspectives such as time and quality perspectives. (1.5 mark) ANSWER Peloton Ordering and Fulfillment Process Visio Diagram Pg. 01 Question Two It brings up two problems in this process. Long wait times, which can be anywhere from a month to over three months, are the first problem. This makes customers angry and limits the extra money that could be made from unmet demand. Second, when demand changes quickly and there are problems in the supply chain, there are times when there is too much inventory and not enough allocation. Customers who want instant satisfaction are frustrated by the allocation. Having too much stuff leads to losses. Question Three Pg. 02 Learning Outcome(s): Question Three 2 Marks Propose at least two suggestions for improving the process of your selected company from equipment, employees, IT & IS technologies perspectives. How your suggestions CLO3: Discuss will solve business process issues. (1 mark) the issues and challenges Note: Your provided suggestions or solutions should be different than the solutions that associated with the company have used to overcome the pandemic. (1 mark) implementing ES and their impacts on corporate enterprises. ANSWER Peloton could use flexible product designs to change the way bikes are set up so they canbe put together faster. This would help change the capacity (Hare, 2024). They could also use predictive analytics and better demand forecasting to figure out how much product they will needahead of time. Moving to regional warehouses can make it possible to dynamically distribute goods and cut down on shipping times. Question Four Pg. 03 Learning Outcome(s): Question Four 1 Marks Based on your information and the course materials, what innovative approaches can enterprises adopt to strengthen their disaster recovery plans? (1 mark) CLO3: Discuss the issues and challenges ANSWER Cloud software and remote workplace technology can help businesses associated with implementing ES and their impacts on corporate enterprises. keep running evenif their offices close. Supply chains are more stable when they have backup supply chain partners, extra inventory buffers, and a mix of suppliers from different regions. Analytics screens let you see things in real time. Stress testing for different types of crises helps improve plans for how to handle them. Question Four Pg. 04 Rhetorical Analysis Racial discrimination still haunts society today; its mixture with other social issues makes the debates about the best ways of achieving equity never-ending. A critical race theory (CRT) has arisen in the midst of them, a perspective for the analysis and elimination of racial dynamics of power. In his article, “I’ve been a Critical Race Theorist for 30 Years. Our Opponents Are Just Proving Our Point For Us”, Gary Peller is one of those proponents of the notion of CRT who provide valid justification. In the essay `Peller, a law professor who is known for CRT advocacy says that this theory is badly presented and represented by the opponents. This critical examination assesses the efficacy of Peller’s techniques in the process and presentation of CRT. Question Four Pg. 05 Peller sets the stage for his learning by presenting himself as knowledgeable on the subject with more than 30 years of experience on CRT. Within the capacity of the Georgetown University Law Center as a law professor, Peller is one of the key contributors to writings that are directly or indirectly related to CRT principles. As a result, he possesses a wide range of knowledge and serves as an authoritative voice on CRT issues. He draws on the vast experience of field work as the basis for his arguments, thereby setting himself apart as a recognized person in the CR field work industry. The article uses logical reasoning and evidence for argument corroboration. He rejects the notion that CRT implies that the ruling majority be discriminated against by providing a detailed account of the fundamental principles of the theory. He relies on historical events to explain, for instance, how college admission officers show meager interest in rather than deflecting African students from universities. Instead of basing his case on historical and contemporary evidence, Peller appeals to the reader’s logic and sense of reason, which make his case stronger in showing how important racial inequality is. Peller also uses emotional appeal to draw readers into a deeper level of the strategic plan. He brings into focus racial issues and equality, which then encourage people to be empathetic and moral individuals. He achieves this by depicting the ongoing hardships that people from the margins are still living with, which creates a situational reaction in the readers. The author, therefore, uses emotions to entice the Question Four Pg. 06 consumer and add more depth to the argument, likely to attract the consumer’s attention and influence action. Pathos is a technique where Peller relates this topic with a human side, making readers sympathize and their hearts strike with what those affected by racial oppression go through. The article is well-structured, and each point follows the other in order to make a coherent and logical sequence. He starts out by explaining why CRT has generated skepticism from white people and then proceeds to debunk every criticism systematically, laying down his argument systematically. The article’s thesis, CRT, is a valuable, misunderstood framework for understanding and undressing racial power dynamics in American society. Peller contends that critics of CRT frequently portray it as endorsing reverse racism and teaching it in public schools, when in reality it is a scholarly critique of traditional civil rights strategies. He asserts that CRT offers a nuanced analysis of racial power structures and is a necessary tool for achieving racial justice and equality. In every line of Peller’s thesis, we can see that he sufficiently and simply leads the reader through the actual argument, and thus he provides a solid base for the rest of the article. The structure of the article helps in improving sense and enhances the reader’s understanding of Peller’s point. Peller realizes the potency of rhetoric, and he therefore uses analogies and examples to strengthen his argument. For instance, he compares the racial resistance to university integration to the race oppression structures in society at large; the analogy Question Four Pg. 07 he uses here puts his argument strongly forward. Peller shows his exceptional use of language, though he alternates this with a concise and logical pitch that is evident throughout the article. He conveys his ideas with simple and reasonable language, thus rendering even the eschatological issues an easy-to-follow existence. In conclusion, Gary Peller’s article “I’ve Been a Critical Race Theorist for 30 Years. ….” is a great example of rhetoric as it is based on the defense and explication of critical race theory. Through solidifying his trustworthiness, giving the reader arguments that are reasonably supported by evidence, and emphatically holding to their emotions, Peller creates one of the most convincing arguments in the battle for the validity of CRT. His writing is lucid, appears in an appropriate order, and, consequently, is as reasonable as possible, which seems to be understandable to a wider range of people. In the essay as a whole, Peller becomes quite good at writing his own argument and defending CRT, which makes the article a significant contribution to the ongoing debate on race and society. Question Four Pg. 08 Work Cited Peller G. I’ve Been a Critical Race Theorist for 30 Years. Our Opponents Are Just Proving Our Point For Us. (2024). https://www.politico.com/news/magazine/2021/06/30/critical-race-theorylightning-rod-opinion- Question Four Pg. 09 References Hare, N. (2024). Teaching Effective Physical Education During the COVID19 Pandemic: Assessing Experiences, Barriers, and Lessons Learned from a Sample of Elementary PESchool Teachers (Doctoral dissertation, Teachers College, Columbia University). Smith, S. A. (2024). And Just Like That…: The Peaks and Valleys of Peloton
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