– PLEASE READ THE Instructions CAREFULLY

– PLEASE READ THE Instructions CAREFULLY

. Describe the place of small business in history and explore the strengths and weaknesses of small business.

. Design a solid projected financial plan and conduct a breakeven analysis for a small company.

. Demonstrate the ability to deliver and communicate marketing massages in coherent and professional manner.

. Illustrate the ability to think independently and systematically on developing a viable business model.

Assignment Workload:

This assignment is an individual assignment.

Start-up Business Plan

Assume yourself as an entrepreneur of a small-scale business in Saudi Arabia.

(In Continuation to the Assignment -1)

3. Products and Services (4 Marks)

a. Describe in depth your products or services. (Technical specifications)

b. What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features.

4. Marketing Plan (6 Marks)

a. Market Research- Why?

b. Market Research- How? Primary or Secondary Data?

c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all‐important sales projection.

Product

Avoid plagiarism

Describe the most important features. What is special about it?

Describe the benefits. That is, what will the product do for the customer?

Customer

Identify your targeted customers, their demographics

Competition

What products and companies will compete with you?

How will your products or services compare with the competition?

Strategy

Outline a marketing Strategy.

Promotion

How will you promote your Product?

What will be your promotional budget?

Distribution Channels

How do you sell your products or services?

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