The goal of this phase of the paper is to demonstrate that you have conducted an analysis for each type of visualization, i.e. data analysis for elements of Type 1, and visualizations for elements of Type 2.
You will include two types of data visualization elements for this paper:
- Type 1: Data will be analyzed first and then visualized;
- Type 2: Data will be visualized first, then visual analytics will be applied to it.
The goal of this phase of the paper is to demonstrate that you have conducted an analysis for each type of visualization, i.e. data analysis for elements of Type 1, and visualizations for elements of Type 2.
Submit a short report on the story structure, description of the data sources, data preparation and analysis, and the description of the future visualizations (for Type 1), and visualizations (for visual analytics – Type 2). The actual visual analysis will be due at Phase 3 (the Final Report in Unit 8).
You are encouraged to use Tableau and/or Python to create data visualization.
Student Remarks:
The analysis aims to investigate customers’ feelings toward Starbucks by analyzing
surveys and ratings found online. Using data from Yelp, Google, and social media platforms
found on Kaggle.com, we’ll use sentiment analytics techniques to extract insights into customer
preferences, satisfaction levels, and areas for improvement. The study will provide action
recommendations to improve Starbucks’ brand retention and customer experience. I’ve chosen the following dataset for this paper: https://www.kaggle.com/datasets/harshalhonde/starb…
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