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May 20, 2024

Based on the video and the document, reply the following question

General Question

Based on the video and the document, reply the following question

For 3a, 3b, 3c & 3d you do not need to write more than 1000 words in total. A combination of a diagram with bullet points will suffice.

Note: Please do not use chatgpt or copy internet sources.

a. What is Uniqlo’s strategy? As an initial analysis, focus Uniqlo’s analysis on the home-market (Japan)

b. What are the strengths and weaknesses of Uniqlo’s model?

c. What is TGC’s strategy?

Hint: TGC is a different player from the ordinary players in the fashion market such as Zara and Uniqlo.

d. What are the strengths and weaknesses of TGC’s model?

e. Sketch out Uniqlo’s and TGC’s activity map (you may use PPT or paste a photograph of a hand-written sketch)

Submit as PDF via Canvas for credit/no credit

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