This assignment builds upon your work in Units 1, 2, and 3.
This assignment builds upon your work in Units 1, 2, and 3.
Chapter 12 shows an overview of how data can be described using statistics. Descriptive statistics enables you to describe and compare the data values associated with the variables involved in answering a business question or resolving a business problem.
After analyzing the qualitative data using thematic analysis (see Unit 3), the Marketing Vice President (VP) discovered that the most recurring theme in participant responses was the length of time that the smartphone battery holds its charge. The Marketing VP knows that her company’s current battery supplier (Supplier A) has a battery that lasts approximately 10 hours. The marketing team conducted some exploratory online research and discovered that the average smartphone with continuous use results in a battery charge lasting 9 hours. The company’s Supply Chain Manager is recommending that the company switch to another supplier (Supplier B) that claims that their battery lasts 11 hours on a charge when the smartphone is in continuous use. It is important that the Marketing VP confirm whether Supplier B’s claim is true because Supplier B’s battery is more expensive than Supplier A’s battery. The team ran tests on 10 Supplier A batteries and 10 Supplier B batteries to see how long each phone’s charge lasted when the phone is in continuous use. The team then analyzed the collected data using descriptive statistical analysis. See the Descriptive Statistics results below.
Objective
Confirm whether either Supplier A’s or Supplier B’s batteries last 11 hours between charges.
Descriptive Statistics
The following are important terms in descriptive statistics:
Mean: Average in a collection of numbers
Standard error: Standard accuracy of an estimate
Median: Middle number in a sorted, ascending or descending, list of numbers
Mode: The most frequently occurring number in a set of numbers
Standard deviation: Measure of the amount of deviation in a set of values
Sample variation: Measure of the degree in which numbers in a list are spread out
Range: Difference between the lowest and highest values in a list of values
Minimum: The smallest value in the data
Maximum: The largest value in the data
Sum: Total of the observations (in this case, the number of tests ran on each battery type)
Count: Number of items in the test (in this case, the number of batteries of each type)
Review the Descriptive Statistics Analysis Results.
Complete a quantitative data analysis of the given quantitative descriptive statistics types.
Your 5-page analysis should include the following:
Evaluate the value of descriptive statistics in answering the given research question to achieve the research objective.
The introduction should introduce the reader to the use of descriptive statistics in business research.
Assess descriptive statistics options, the business research question, and the research objective to create a 1-page infographic slide showing how each descriptive statistics option either supports or does not support answering the given research question or objective.
Evaluate the given results of 2 descriptive statistics types to determine whether or not the results answer the business research question or achieve the research objective.
Argue a persuasive rationale for the value of using 1 of the given descriptive statistics types instead of the other for the business research question or the business research objective.
Watch this video on how to create an infographic.
Deliverable Requirements
The infographic showing how each descriptive statistics option supports or does not answer the business research question should comprise 1 graphic. The analysis of the 2 descriptive statistics results and the rationale for using 1 type versus the other to answer the business research question and objective should be 4 pages in length. Be sure to cite sources using APA properly; include references and in-text citations.
Submitting your assignment in APA format means, at a minimum, that you will need the following:
Title page: Remember the running head. The title should be in all capitals.
Length: 5 pages minimum
Body: This begins on the page following the title page and must be double-spaced (be careful not to triple- or quadruple-space between paragraphs). The typeface should be 12-pt. Times Roman or 12-pt. Courier in regular black type. Do not use color, bold type, or italics, except as required for APA-level headings and references. The deliverable length of the body of your paper for this assignment is 5 pages. In-body academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.
Reference page: References that align with your in-body academic sources are listed on the final page of your paper. The references must be in APA format using appropriate spacing, hanging indent, italics, and uppercase and lowercase usage as appropriate for the type of resource used. Remember, the Reference page is not a bibliography but a further listing of the abbreviated in-body citations used in the paper. Every referenced item must have a corresponding in-body citation.
Please submit your assignment.
Assignment Reminders:
Please submit your assignment.
Make sure you submit this assignment by the listed due date. Late deductions will apply for this assignment. Please refer to the Late Submission of Assignment policy.
If you need assistance, please view the Troubleshooting tips.
Resave in the proper format per the Assignment Detail instructions and resubmit.
Submit with a different Web browser.
Submit from a different computer.
Call Technical Support at 877-221-5800, Menu Option 2. They are open 24/7.
If you are still having difficulties after trying steps 1-4, please contact your course instructor.
For assistance with your assignment, please use your text, Web resources, and all course materials.
Grading Rubric: Maximum 140 Points
Grading Criteria Points
Deliverable requirements addressed; understanding of material and presenter’s message and intent are clear 60 points Followed assignment guidelines and criteria 30 pts Yes/Complete Mostly Not at all
Overall quality 30 pts Excellent Satisfactory Needs Improvement
Scholarly research that supports the writer’s position is properly acknowledged and cited, and direct quotations do not exceed 10% of the word count of the body of the assignment deliverable 30 points Title page, table of contents, tables, exhibits, appendices or reference page included 15 pts Yes Partially Not at all
Content is original with less than 35% match 15 pts Yes 36–50% 51% or over
Critical thinking: Position is well-justified; logical flow; examples 15 points Position is justified with examples 7.5 pts Excellent Satisfactory Needs Improvement
Presentation flows logically 7.5 pts Excellent Satisfactory Needs Improvement
Structure: Includes introduction and conclusion, proper paragraph formatting, and reads as a polished academic paper or professional presentation, as appropriate for the required assignment deliverable 15 points Includes introduction and conclusion 5 pts Excellent Satisfactory Needs Improvement
Paragraphs are formatted properly 5 pts Excellent Satisfactory Needs Improvement
Reads as polished academic paper or presentation 5 pts Excellent Satisfactory Needs Improvement
Mechanical: No spelling, grammatical, or punctuation errors 10 points Spelling and grammar are accurate 5 pts Yes Partially Not at all
Punctuation is accurate 5 pts Yes Partially Not at all
APA: Deliverable is cited properly according to the APA Publication Manual 10 points References are cited in accordance with APA formatting 5 pts Yes Partially Not at all
Reference page is included 5 pts Yes Partially Not at all
Reference
Venngage – Visualize your ideas. (2018, November 30). How to make an infographic in 5 steps [infographic design guide +
Collepals.com Plagiarism Free Papers
Are you looking for custom essay writing service or even dissertation writing services? Just request for our write my paper service, and we'll match you with the best essay writer in your subject! With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.
Get ZERO PLAGIARISM, HUMAN WRITTEN ESSAYS
Why Hire Collepals.com writers to do your paper?
Quality- We are experienced and have access to ample research materials.
We write plagiarism Free Content
Confidential- We never share or sell your personal information to third parties.
Support-Chat with us today! We are always waiting to answer all your questions.
